For more than 20 years, Bruce has been sought out by clients for his experienced, practical, and seasoned legal advice.

Bruce Samuels has obtained significant victories for clients over his 25 years with the firm. In 2019, he was recognized among the Top 50 Arizona lawyers by Southwest Super Lawyers. From 2014-2018, he managed the firm's 120 lawyer Litigation Practice Group.

Bruce's team recently obtained summary judgment on behalf of a manufacturer that was sued by a former dealer for $8 million. He also litigated to judgment a lawsuit against a client's competitor that induced doctors to violate their one-year restrictive covenant.

Over the past two decades, Bruce has successfully handled business litigation and intellectual property litigation, including cases involving trade secrets, restrictive covenants, trademark infringement, unfair competition, and real estate disputes. He often represents clients in proceedings in which temporary restraining orders and preliminary injunctions are sought. He served on Lewis Roca's Executive Committee from 2009-2014.

Personal Approach

Bruce is versatile and pragmatic in his approach, he asks incisive questions that enable him to assess the key issues and tailor the response to each client's particular needs. He thrives in the daily challenges that come with dealing with a wide variety of matters and enjoys working for his clients across different industries. His clients benefit from his experience in business disputes, real estate litigation, and intellectual property matters. Bruce is a trusted counselor to his clients, whether the dispute needs to be deescalated or go to trial. He is known for his receptive style, collaborating with his clients to creative efficient solutions. His ability to form strong professional relationships across the United States provides his clients with a great network of knowledge.

During and after college, Bruce lived, studied, and traveled in 35 countries, including a 14-month research fellowship studying the public policies of tobacco, and volunteering for Crossroads Africa in Tanzania. Bruce’s free time these days is spent cheering on his two teenage sons during their baseball games. He also completed his first Spartan obstacle course race in 2020 (pre-pandemic).

More About Bruce Samuels


  • J.D., New York University School of Law, 1994
  • B.A., magna cum laude, Occidental College, Phi Beta Kappa, 1989

Bar Admissions

  • Arizona, 1994

Court Admissions

  • U.S. Court of Appeals, Ninth Circuit
  • U.S. District Court, District of Arizona


  • Arizona Center for Law in the Public Interest, Board Member, 1997-present; Chair, 2009-2013
  • Boys and Girls Club of Greater Scottsdale, Board of Governors, 2011-February 2019
  • Arizona State Bar Intellectual Property Section, Chairperson, 2005-2006
  • Graduate of Scottsdale Leadership, Class XIII

Representative Matters

Business Torts

  • Resolved a dispute with anonymous commentators to, resulting in successful removal of defamatory comments about client’s business. 
  • Successfully resolved lawsuit by client against former manager who posted false and defamatory comments about client’s business.
  • Obtained a permanent injunction against an internet stalker and harasser who established a number of fake identities, the source of which was revealed through subpoenas to the email service providers.
  • Obtained summary judgment and a permanent injunction on behalf of a fire alarm company against a competitor. The court ruled that the competitor was liable for unfair competition based on the competitor's use of the alarm company's equipment upon taking over monitoring at customer locations.
  • Obtained summary judgment against the principal of the $924,000 judgment debtor for successor liability and fraudulent transfer.
  • Obtained an injunction against a party that had posted a nonprofit corporation’s budget on the internet.

Intellectual Property Litigation

  • Represented the U.S. Postal Service in United States Postal Service v. RPost Communication Limited, wherein the Trademark Trial and Appeal Board ruled in favor of the client's opposition to the CERTIFIED EMAIL mark on the grounds that there was a likelihood of confusion.
  • Defended a trademark case against a Missouri defendant and obtained a dismissal for lack of personal jurisdiction.
  • Obtained a stipulated permanent injunction against former insurance agent to prevent the use of the client’s confidential and trade secret information.
  • In a trademark infringement matter, obtained a stipulated permanent injunction on behalf of a utility company against a competitor (United States District Court, Northern District of California).
  • Defended a California-based manufacturer in a lawsuit alleging breach of intellectual property rights by an Arizona company and obtained a dismissal for lack of personal jurisdiction as well as an award of lawyer fees.
  • Obtained a preliminary injunction on behalf of a taxi company, enjoining former drivers’ use of an infringing trademark. The former taxi drivers had started a competing company using the same trademark.
  • Obtained a transfer of and for the United States Postal Service in a domain name dispute.
  • Defended a client accused of cybersquatting, which resulted in the arbitration panel finding that the claimant was guilty of reverse domain name hijacking.
  • Obtained a permanent injunction on behalf of an asphalt company against a competitor using a similar name.
  • Obtained a permanent injunction on behalf of an alarm monitoring company against a person using the client’s name in a telephone book listing (United States District Court, Central District of California).
  • Obtained a permanent injunction against a person for infringing an alarm monitoring company’s trademark (United States District Court, Eastern District of Missouri).

Real Estate Litigation

  • Enforced a community's CC&Rs prohibiting short term rentals by obtaining a permanent injunction.
  • In a four-week trial, defeated claims by the buyer of a big box retail store against the seller for $15 million in damages. Bruce's client obtained a $1.8 million judgment for fees and costs incurred in successfully defending the lawsuit.
  • Obtained summary judgment and a multimillion-dollar result for a real estate investment trust against a commercial tenant in Atlanta, Georgia. The tenant had failed to properly maintain the building and ceased paying rent after having the county “red tag” the property. The federal judge wrote that this case "represents a contractual dispute of biblical proportions."
  • In defending a restaurant client in a lawsuit filed by a landlord over common area maintenance charges, the court granted our client summary judgment.  
  • Obtained an emergency order appointing a receiver to operate and arrange for the sale of an apartment complex.

Restrictive Covenants/ Trade Secrets

  • Judgment entered against four doctors who violated a client's one-year restrictive covenant barring them from working in a hospital in which they were placed by the staffing company client.
  • Obtained summary judgment on liability against former insurance agent for violating one-year contractual restriction on inducing customers to switch their insurance (United States District Court, District of Nevada).
  • Defeated a motion for preliminary injunction filed by an iPhone application developer against a restaurant company alleging trade secret misappropriation.
  • Obtained a temporary restraining order and preliminary injunction on behalf of a financial services firm against a former employee to prohibit solicitation.
  • Obtained a preliminary injunction against an insurance agent requiring compliance with a one-year anti-piracy contract.
  • Obtained judgments in five cases on behalf of an insurance company against former agents who had violated their one year anti-piracy agreement after they joined a competitor.
  • Obtained emergency relief in the form of a temporary restraining order and preliminary injunction in a case involving a terminated insurance agent’s breach of his non-solicitation agreement. The court later granted summary judgment against the agent.
  • Obtained a $924,000 judgment and permanent injunction against two corporations that had misappropriated security alarm customer accounts from a security alarm monitoring company.

Temporary Restraining Orders and Preliminary Injunctions

  • Obtained a temporary restraining order for a client on the eve of a foreclosure sale of her house that allowed the client to challenge the validity of the underlying documents giving rise to the foreclosure.
  • Obtained a temporary restraining order on behalf of an estate, freezing the assets of a suspected killer of the decedent who had transferred funds from the decedent’s bank accounts. The suspected killer ultimately released all interest in those accounts.
  • Obtained a temporary restraining order on behalf of a fire alarm company preventing seizure of its assets by a lender.

Contract Disputes

  • Represented a homeowners association that prevailed in a lawsuit against three homeowners renting their houses as short-term vacation rentals, in breach of the CC&Rs.
  • Obtained a seven-figure judgment in favor of a recycled paper company against a Korean company that breached a supply agreement.
  • Resolved a software dispute between licensor and licensee through private mediation.
  • Obtained summary judgment on liability on behalf of an insurance company against an agent who delivered a life insurance policy after learning the applicant had cancer. The court further determined that the agent was obligated to indemnify the insurance company for damages.
  • Prosecuted a lawsuit by a dental service provider against an administrative entity that had terminated a contract through which our client provided dental care to Medicaid eligible patients. After defeating an effort to have the lawsuit dismissed, the parties agreed to a business solution by reinstating the contractual relationship and terminating the litigation.
  • Obtained summary judgment against a former insurance agent who had sued the insurance company for post-termination payments pursuant to an agency contract.
  • In a case involving trade libel on the internet by a competitor, obtained a stipulated permanent injunction in New Jersey federal court prohibiting the competitor from defaming a flooring product company on LinkedIn and any other forums.
  • Obtained summary judgment on an insurance agent's claims for damages allegedly arising from the insurance company's termination of the agent's agreement. Also obtained a sanctions award of $125,000 against the agent for judicial misconduct (United States District Court, District of Nevada).


  • Successfully argued in the Ninth Circuit Court of Appeals, which affirmed a $135,000 sanction against a plaintiff for judicial misconduct. Miller v. American Family Mutual Ins. Co., Case No. 11-17679 (9th Cir. July 8, 2013). The Ninth Circuit also awarded the client attorneys' fees and costs based on a frivolous appeal.
  • Served as the lead pro bono lawyer in Ashelman v. Wawrzaszek, 111 F. 3d 674 (9th Cir. 1996), establishing an Orthodox Jewish prisoner’s constitutional right to a kosher diet.

Honors & Recognitions

  • Benchmark Litigation, "Local Litigation Star" in Arizona, 2014-2021
  • The Best Lawyers in America - Lawyer of the Year - Phoenix Copyright Law, 2013, 2016, 2020, 2021
  • The Best Lawyers in America, Commercial Litigation, Copyrights, Intellectual Property Litigation, Real Estate Litigation, Trademarks, and Trade Secrets, 2011-2021
  • Southwest Super Lawyers, Business Litigation, 2016-2021
  • Southwest Super Lawyers, Top 50 Arizona Lawyers, 2019
  • The Best Lawyers in America - Lawyer of the Year, Phoenix Litigation, Intellectual Property, 2017
  • Martindale-Hubbell, "AV/Preeminent Attorney" rating, "Extinguished Attorney" Rating, 2019
  • John P. Frank Pro Bono Awards Luncheon, Recognized for commitment, Pro bono service
  • Arizona's Finest Lawyers, 2011
  • AZ Business Magazine, Top Lawyers, Intellectual Property Law and Information Technology Law, 2010


  • Honorable James Moeller, Arizona Supreme Court



  • Speaker, "Trade Secrets Update," State Bar IP CLE, April 2016
  • Speaker, "Electronic Discovery and Computer Forensics," Arizona Society of CPAs, Forensics and Litigation Services Conference, December 2011
  • Guest Speaker, "Litigating Restrictive Covenants and Trade Secrets," Phoenix School of Law's Intellectual Property, April 2011
  • Speaker, "Restrictive Covenants," Entrepreneur Initiative, February 2011
  • Taught a Legal Continuing Education seminar, "Trade Secrets for IP Practitioners," Maricopa County Bar Association, March 2010
  • Taught a Legal Continuing Education course, "Litigating Trade Secret and Restrictive Covenants," State Bar of Arizona, October 2009
  • Guest Lecturer, "Domain Name Arbitrations," ASU College of Law's Arbitration Class
  • Guest Lecturer, "Cybersquatting Disputes," ASU College of Law's E-commerce Class
  • Speaker, "Trademarks and Trade Secrets," State Bar of Arizona Annual Convention

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