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Appealing to Customers in a Social Distancing World

In a world of shuttered casinos, restaurants and bars, many opportunities still exist for operators to develop business and build their brands through games and sweepstakes on the Internet. However, it is important that consideration is given to the legal complexities of doing so. For example, gambling laws vary from state to state and operators should conduct thorough research on each before initiating contests or sweepstakes in any given location.

Our publication “A Practical Guide for Offering Online Contests and Promotions” walks readers through the basic elements of gambling, how to create a lawful online offering, and guidance about common gambling issues to be aware of with online contests and sweepstakes offerings. This guide offers you potential ways to connect with your customers online as we all incorporate social distancing into our business lives.

If you have questions regarding sweepstakes or contests, please contact authors Karl Rutledge at, Glenn Light at, or Mary Tran at

This material has been prepared by Lewis Roca Rothgerber Christie LLP for informational purposes only and is not legal advice. Readers should not act upon any information without seeking professional legal advice. Any communication you may have with a Lewis Roca Rothgerber Christie LLP, though this announcement or otherwise, should not be understood by you to be attorney-client communication unless and until you and the firm agree to enter into an attorney-client relationship.

Tags: COVID-19 Rapid Response Team, Indian Gaming, Interactive Gaming, Regulated Commercial Gaming
  • Glenn J. Light

    Glenn provides practical solutions to his clients’ problems, and understands the importance of hard work and diligence to meet their business goals.

    Glenn Light is a Partner and Chair of the firm's Gaming Industry Group. He provides counsel on nearly every aspect of commercial gaming ...

  • Karl F. Rutledge

    Karl is known for his dedication and unmatched industry knowledge. His experience helps clients take full advantage of the opportunities in an evolving market.

    Karl Rutledge is the former chair of the Commercial Gaming Group and current managing partner of the firm’s Nevada offices. He ...

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